It's time for the next market day! As a rising trader, you are trying to get the best spaces for your market stalls. Only the trader with the freshest goods will get the most customers.
In Fresh Fish you try to build your market stalls as close as possible to the matching delivery trucks on a huge market square. A delivery of goods directly from the delivery truck into the market stall is not allowed; at least one path space must lie between them. Unfortunately the competition between the traders is quite intense, so you will block each other from the shortest paths with your market stalls. Neutral flea market tables will get in the way, too.
To secure the prime spaces for your market stalls, you must buy the stall tiles cheaply at an auction — but if you bid too little and lose the auctions you may later get a space much further away.
At the end of the game you add all the paths between your market stalls and the delivery trucks, then subtract the saved coins from this sum. The player with the lowest value wins as he offers the freshest goods to his customers!