In Arkwright players run up to four factories in England during the late 18th Century. Your goal is to have the most valuable block of own shares. Thus, you must increase your share value and buy shares from the bank.
To run the factories, you need workers. When hiring Workers, demand is automatically created. But of course you want to replace your expensive workers (wage 2-5) by machines (1). To have more output from your factories you may employ new Workers or improve your factory to the next technical level.
You fix the price for your goods during an action round. To enhance your chances of selling goods, you improve your factories to higher levels, increase the quality and make some sales promotion. The higher these factors, the better are your chances of success - the higher the price, the lower.